
What is Sustainability? Why should it matter? How do you get there? How much does it cost? Without meaning to sound too trite, the answers to these questions and more can be found in the book “Natural Capitalism”, by Hawken, Lovins and Lovins.
The book Natural Capitalism is a powerful essay / study that covers Sustainability in industry, buildings, government and business. Natural Capitalism is a very well documented and optimistic roadmap showing how to achieve break through efficiencies in energy and materials use while at the same time making the places where we work and live healthier and more comfortable.
You may find some of the claims in this book hard to believe, like making new buildings that use only 30% of the energy of more traditional buildings, but it really works. In my practice we have often achieved amazing savings. (as a matter of fact we are now monitoring several of our recent energy upgraded facilities, stay tuned)
Paul Hawkin and Amory and Hunter Lovins have been at the forefront of a change in corporate thinking, both encouraging and learning from industry leaders who are expanding their concept of the bottom line to encompass economic, environmental and social consequences. This “Triple Bottom Line†is a way of thinking of the broader impacts of our actions.
A look inside Natural Capitalism:
A critical difference between industrial and biological processes is the nature of production. Living systems are regulated by such limiting factors as seasons, weather, sun, soil, and temperature, all of which are governed by feedback loops. Feedback in nature is continual. Such elements as carbon, sulfur, and nitrogen are constantly being recycled. If you could trace the history of the carbon, calcium, potassium, phosphorus, and water in your body, you would probably find that you are made up of bits of the Black Sea, extinct fish, eroded mountain ranges, and the exhalations of Jesus and Buddha. Industrial systems, in contrast, although they get feedback from society in the form of bosses, employees, Wall Street, and monitoring machines, have largely ignored environmental feedback. The materials cycle takes high-quality natural capital from nature in the form of oil, wood, minerals, or natural gas and returns them in the form of waste. Twenty centuries from now, our forests and descendants will not be built from pieces of polystyrene cups, Sony Walkmen, and Reebok cross-trainers. The components of these goods do not naturally recycle. This means, of course, that industrial waste is accumulating and it is accumulating in nature.
What does Natural Capitalism have to do with a Campbells Soup Can? Read the chapter “Waste Not” and find out!